ABOUT
Art Director & Brand Designer specializing in branding, visual identity, packaging design, and campaign-driven marketing. I partner with founders, in-house teams, and agencies to deliver end-to-end creative solutions for beauty, lifestyle, hospitality, and consumer brands across the US, UK, MENA, and CIS.
With a background in communication design and illustration, I have experience launching brands from the ground up and helping established companies strengthen their brand presence and market positioning. I have successfully contributed to 50+ projects, including beauty lines, public-figure collaborations, F&B products, and restaurants in London and Dubai.
My core expertise lies in creating structured, consistent visual systems and translating them across brand guidelines, websites, product packaging, and all design assets, ensuring clarity, cohesion, and impact across every touchpoint.
With a background in communication design and illustration, I have experience launching brands from the ground up and helping established companies strengthen their brand presence and market positioning. I have successfully contributed to 50+ projects, including beauty lines, public-figure collaborations, F&B products, and restaurants in London and Dubai.
My core expertise lies in creating structured, consistent visual systems and translating them across brand guidelines, websites, product packaging, and all design assets, ensuring clarity, cohesion, and impact across every touchpoint.
INDUSTRIES
Beauty & Lifestyle
Restaurants & Hospitality
Food & Beverages
Restaurants & Hospitality
Food & Beverages
Digital Design:
Campaign Dev & Design
Ad & Social Media Design
Newsletter Design
Website Design
Campaign Dev & Design
Ad & Social Media Design
Newsletter Design
Website Design
Packaging:
Packaging Design
Print Collateral
Prototyping (2D)
Artwork Prep
Packaging Design
Print Collateral
Prototyping (2D)
Artwork Prep
Branding:
Visual Identity Design
Art Direction
Editorial Design
Signage Design
Visual Identity Design
Art Direction
Editorial Design
Signage Design
EXPERTISE
FEATURED CLIENT LIST
EDUCATION
+ MSc Communication Design, Politecnico di Milano
+ BA (Hons) Fashion Illustration, London College of Fashion, UAL
+ BA (Hons) Fashion Illustration, London College of Fashion, UAL
EXHIBITIONS
+ "Mediazioni Algoritmiche. Designing in a Data Intensive Society", Politecnico di Milano, Milan, 2023.
+ "Hotel Jaguar", Exposed Arts Projects, London, 2018. Spacial Graphic Designer. Exhibition featured in UAL, Artsy, HUM.
+ "Group Project", CCI Fabrika, Moscow, 2017. Spacial Graphic Designer.
+ Degree Show, London College of Fashion, London, 2014.
+ "Hotel Jaguar", Exposed Arts Projects, London, 2018. Spacial Graphic Designer. Exhibition featured in UAL, Artsy, HUM.
+ "Group Project", CCI Fabrika, Moscow, 2017. Spacial Graphic Designer.
+ Degree Show, London College of Fashion, London, 2014.
+ Zima Magazine, UK (2017 - 2018),
Issue #05, Editorial Illustration, Autumn 2018.
Issue #03, Several Editorial Illustrations, Spring 2018.
Issue #02, Several Editorial Illustrations, Winter 2017-2018.
+ University of the Arts London, UK (2018), Exhibition “Hotel Jaguar: An Immersive Installation” featured on UAL Postgraduate Community Stories; participated as part of the creative team.
+ L’Officiel, Russia (2017), Editorial illustration.
+ Interview Magazine, Russia (Online, 2016), Featured “Creating a Fashion Sketchbook” course as one of Moscow’s must-visit weekend activities.
+ Afisha Daily, Russia (2016), Featured Illustration Workshop at MMOMA, Moscow.
+ Moscow 24 Channel, Russia (2015), Live-stream coverage of “The Cult of Zine” Workshop during the UALARM Alumni Art Festival.
Issue #05, Editorial Illustration, Autumn 2018.
Issue #03, Several Editorial Illustrations, Spring 2018.
Issue #02, Several Editorial Illustrations, Winter 2017-2018.
+ University of the Arts London, UK (2018), Exhibition “Hotel Jaguar: An Immersive Installation” featured on UAL Postgraduate Community Stories; participated as part of the creative team.
+ L’Officiel, Russia (2017), Editorial illustration.
+ Interview Magazine, Russia (Online, 2016), Featured “Creating a Fashion Sketchbook” course as one of Moscow’s must-visit weekend activities.
+ Afisha Daily, Russia (2016), Featured Illustration Workshop at MMOMA, Moscow.
+ Moscow 24 Channel, Russia (2015), Live-stream coverage of “The Cult of Zine” Workshop during the UALARM Alumni Art Festival.
PRESS COVERAGE + EDITORIAL FEATURES
LECTURES + WORKSHOPS
+ Illustration Workshop at MMOMA, Moscow, 2016
Instructor
Conducted a workshop on fashion illustration focused on fashion collections of 1980-2000 in the context of modern art.
+ "Creating a Fashion Sketchbook" Course, Moscow, 2016
Co-organizer / Instructor
Organized and taught an 8-week drawing course. The course focused on teaching basic drawing techniques and developing creative and visual thinking skills. It engaged over 40 students and fostered a community enthusiastic about fashion and image-making.
+ "The Cult of Zine: Development and Concepts of Zines in Russia and Abroad", Lecture & Workshop, Moscow, 2015
Lecturer / Instructor
Conducted a lecture and workshop during the UALARM Alumni art festival. The session included a theoretical introduction and a hands-on workshop where participants learned about the history of "fan" magazines and developed concepts for their own publications.
Instructor
Conducted a workshop on fashion illustration focused on fashion collections of 1980-2000 in the context of modern art.
+ "Creating a Fashion Sketchbook" Course, Moscow, 2016
Co-organizer / Instructor
Organized and taught an 8-week drawing course. The course focused on teaching basic drawing techniques and developing creative and visual thinking skills. It engaged over 40 students and fostered a community enthusiastic about fashion and image-making.
+ "The Cult of Zine: Development and Concepts of Zines in Russia and Abroad", Lecture & Workshop, Moscow, 2015
Lecturer / Instructor
Conducted a lecture and workshop during the UALARM Alumni art festival. The session included a theoretical introduction and a hands-on workshop where participants learned about the history of "fan" magazines and developed concepts for their own publications.