Art Director and Designer
specializing in strategy, brand
specializing in strategy, brand
and visual identity, marketing, and communications.
Art Director and Designer
specializing in strategy, brand and visual identity, marketing, and communications.
specializing in strategy, brand and visual identity, marketing, and communications.
ABOUT
Art Director and Designer with an expertise in strategy and communication design and over a decade of international experience across beauty and lifestyle, restaurant and hospitality, and media, art and culture. With a strong emphasis on forward-thinking brand and visual identity development, marketing, and communications I have refined my skills across diverse global markets, including the US, UK, MENA, and CIS.
Beyond aesthetics, I focus on research-driven practices, ensuring each project is crafted to meet the brand's needs while remaining relevant in an overcrowded market. In an industry often focused solely on surface appeal, I prioritise substance and authenticity as well.
Beyond aesthetics, I focus on research-driven practices, ensuring each project is crafted to meet the brand's needs while remaining relevant in an overcrowded market. In an industry often focused solely on surface appeal, I prioritise substance and authenticity as well.
INDUSTRIES
Restaurants and Hospitality
Beauty and Lifestyle
Media and Culture
Beauty and Lifestyle
Media and Culture
Product & Packaging:
Packaging Design
Print Collateral
Prepress
Prototyping (2D)
Artwork Prep
Packaging Design
Print Collateral
Prepress
Prototyping (2D)
Artwork Prep
Branding:
Brand Strategy
Brand Identity
Brand Guidelines
Art Direction
Editorial Design
Signage Design
Brand Strategy
Brand Identity
Brand Guidelines
Art Direction
Editorial Design
Signage Design
Digital Design:
Social Media Strategy
Social Media Design
Newsletter Design
Website Design
Creative Direction
Photo/Video Direction
Social Media Strategy
Social Media Design
Newsletter Design
Website Design
Creative Direction
Photo/Video Direction
EXPERTISE
A NUMBER OF CLIENTS AND PROJECTS
IMPLEMENTED GLOBALLY, INCLUDING IN
LONDON, DUBAI, BOSTON, SAN DIEGO,
TEL AVIV, AND MOSCOW.
IMPLEMENTED GLOBALLY, INCLUDING IN
LONDON, DUBAI, BOSTON, SAN DIEGO,
TEL AVIV, AND MOSCOW.
I WEAR A FEW HATS: AS A FREELANCE CREATIVE AND AS A CO-FOUNDER OF A BOUTIQUE BRANDING AGENCY ‘STATERA’ FOR LIFESTYLE AND HOSPITALITY. BUT MY FAVOURITE ONE? A FLUFFY WHITE BUCKET WITH BLACK HEARTS. 🖤
I WEAR A FEW HATS: AS A FREELANCE CREATIVE AND AS A CO-FOUNDER OF A BOUTIQUE BRANDING AGENCY ‘STATERA’ FOR LIFESTYLE AND HOSPITALITY. BUT MY FAVOURITE ONE? A FLUFFY WHITE BUCKET WITH BLACK HEARTS. 🖤
A NUMBER OF CLIENTS AND PROJECTS IMPLEMENTED GLOBALLY, INCLUDING IN LONDON, DUBAI, BOSTON, SAN DIEGO, TEL AVIV, AND MOSCOW.
SELECT CLIENTS LIST
L'Officiel, Sabon, L’ETO Group, Nyusha, Exposed Arts Projects, Kaliningrad Jazz Fest, and many more.
EDUCATION
+ MSc Communication Design, Politecnico di Milano
+ BA (Hons) Fashion Illustration, London College of Fashion, University of the Arts London
+ BA (Hons) Fashion Illustration, London College of Fashion, University of the Arts London
EXHIBITIONS
+ "Mediazioni Algoritmiche. Designing in a Data Intensive Society", Politecnico di Milano, Milan, 2023. Course Exhibition. Featured in Density Design Lab (Design Department in Polimi).
+ "Hotel Jaguar", Exposed Arts Projects, London, 2018. Spacial Graphic Designer. Exhibition featured in UAL, Artsy, HUM.
+ "Group Project", CCI Fabrika, Moscow, 2017. Spacial Graphic Designer.
+ Degree Show, London College of Fashion, London, 2014. Course Exhibition, Selected Participant.
+ "Hotel Jaguar", Exposed Arts Projects, London, 2018. Spacial Graphic Designer. Exhibition featured in UAL, Artsy, HUM.
+ "Group Project", CCI Fabrika, Moscow, 2017. Spacial Graphic Designer.
+ Degree Show, London College of Fashion, London, 2014. Course Exhibition, Selected Participant.
+ Zima Magazine, UK (2017 - 2018),
Various illustrations for different issues:
Issue #05, Editorial illustration, Autumn 2018.
Issue #03, Several editorial illustrations, Spring 2018.
Issue #02, Several editorial illustrations, Winter 2017-2018.
+ L’Officiel Russia, Editorial illustration, June 2017.
+ Interview Magazine Russia (Online), Featured event illustration, February 2016.
Various illustrations for different issues:
Issue #05, Editorial illustration, Autumn 2018.
Issue #03, Several editorial illustrations, Spring 2018.
Issue #02, Several editorial illustrations, Winter 2017-2018.
+ L’Officiel Russia, Editorial illustration, June 2017.
+ Interview Magazine Russia (Online), Featured event illustration, February 2016.
PUBLICATIONS
EVENTS
+ International Jazz Festival, Kaliningrad, 2017
Art Director
Developed art direction for promotional materials and stage for the Kaliningrad City Jazz Festival. The festival showcased a lineup of artists, including renowned musicians such as Monty Alexander, Nik West, La Chiva Gantiva, Walking Jazz Big Band, Ivan Dorn, Manizha, and others. The event has celebrated jazz music since 2006 and attracts around 5,000 - 8,000 attendees each year.
+ Illustration Workshop at MMOMA, Moscow, 2016
Instructor
Conducted a workshop on fashion illustration (fashion collections of 1980-2000 in the context of modern art), featured in Afisha Daily.
+ "Creating a Fashion Sketchbook" Course, Moscow, 2016
Co-organizer / Instructor
In collaboration with the vintage fashion store 'STROGO Vintage,'
organized and taught an 8-week drawing course. The course focused on teaching basic drawing techniques and developing creative and visual thinking skills. It engaged over 40 students and fostered a community enthusiastic about fashion and image-making. Featured in Interview Magazine Russia as one of Moscow's must-visit weekend activities.
+ "The Cult of Zine: Development and Concepts of Zines in Russia and Abroad" Workshop, Moscow, 2015
Lecturer / Instructor
Conducted a lecture and workshop during the UALARM Alumni art
festival. The session included a theoretical introduction and a
hands-on workshop where participants learned about the history of "fan" magazines and developed concepts for their own publications. Featured and streamed live on the “Moscow 24” channel.
Art Director
Developed art direction for promotional materials and stage for the Kaliningrad City Jazz Festival. The festival showcased a lineup of artists, including renowned musicians such as Monty Alexander, Nik West, La Chiva Gantiva, Walking Jazz Big Band, Ivan Dorn, Manizha, and others. The event has celebrated jazz music since 2006 and attracts around 5,000 - 8,000 attendees each year.
+ Illustration Workshop at MMOMA, Moscow, 2016
Instructor
Conducted a workshop on fashion illustration (fashion collections of 1980-2000 in the context of modern art), featured in Afisha Daily.
+ "Creating a Fashion Sketchbook" Course, Moscow, 2016
Co-organizer / Instructor
In collaboration with the vintage fashion store 'STROGO Vintage,'
organized and taught an 8-week drawing course. The course focused on teaching basic drawing techniques and developing creative and visual thinking skills. It engaged over 40 students and fostered a community enthusiastic about fashion and image-making. Featured in Interview Magazine Russia as one of Moscow's must-visit weekend activities.
+ "The Cult of Zine: Development and Concepts of Zines in Russia and Abroad" Workshop, Moscow, 2015
Lecturer / Instructor
Conducted a lecture and workshop during the UALARM Alumni art
festival. The session included a theoretical introduction and a
hands-on workshop where participants learned about the history of "fan" magazines and developed concepts for their own publications. Featured and streamed live on the “Moscow 24” channel.