SUMMARY:
An Art Director with an expertise in strategy and communication design and over a decade of international experience across beauty & lifestyle, restaurant & hospitality, and media & culture. With a strong emphasis on forward-thinking brand and visual identity development, marketing, and communications I have refined my skills across diverse global markets, including the US, UK, MENA, and CIS regions. Clients include L'Officiel, Sabon, L'ETO Group, MMOMA, and many more.
Beyond aesthetics, I focus on research-driven practices, ensuring each project is crafted to meet the brand's needs while remaining relevant in an overcrowded market. In an industry often focused solely on surface appeal, I prioritize substance and authenticity as well.
ACADEMIC BACKGROUND:
+ MSc Communication Design, Politecnico di Milano
+ BA (Hons) Fashion Illustration, London College of Fashion, University of the Arts London
EXHIBITIONS:
+ "Mediazioni Algoritmiche. Designing In A Data Intensive Society", Politecnico di Milano, Milan, 2023. Course Exhibition. Featured in Density Design Lab Website (Design Department In Polimi).
+ "Hotel Jaguar", Exposed Arts Projects, London, 2018. Spacial Graphic Designer. Exhibition Featured in UAL, Artsy, HUM.
+ "Group Project", CCI Fabrika, Moscow, 2017. Spacial Graphic Designer.
+ Degree Show, London College Of Fashion, London, 2014. Course Exhibition, Selected Participant.
PUBLICATIONS:
+ Zima Magazine (2017 - 2018),
Various Illustrations For Different Issues:
Issue #05, Editorial Illustration, Autumn 2018.
Issue #03, Several Editorial Illustrations, Spring 2018.
Issue #02, Several Editorial Illustrations, Winter 2017-2018.
+ L’Officiel Russia, Editorial Illustration, June 2017.
+ Interview Magazine Russia (Online), Featured Event Illustration, February 2016.
+ University of the Arts London (UAL) Website, Featured Event Illustration, November 2014.
EVENTS:
+ International Jazz Festival, Kaliningrad, 2017
Art Director
Developed art direction for promotional materials and stage for the Kaliningrad City Jazz Festival. The festival showcased a lineup of artists, including renowned musicians such as Monty Alexander, Nik West, La Chiva Gantiva, Walking Jazz Big Band, Ivan Dorn, Manizha, and others. The event has celebrated jazz music since 2006 and attracts around 5,000 - 8,000 attendees each year.
+ Illustration Workshop at MMOMA, Moscow, 2016
Instructor
Conducted a workshop on fashion illustration (vintage collections of 1980-2000 in the context of modern art), featured in Afisha Daily.
+ "Creating a Fashion Sketchbook" Course, Moscow, 2016
Co-organizer / Instructor
In collaboration with the vintage fashion store 'STROGO Vintage,' organized and taught an 8-week drawing course. The course focused on teaching basic drawing techniques and developing creative and visual thinking skills. It engaged over 40 students and fostered a community enthusiastic about fashion and image-making. Featured in Interview Magazine Russia as one of Moscow's must-visit weekend activities.
+ "The Cult of Zine: Development and Concepts of Zines in Russia and Abroad" Workshop, Moscow, 2015
Lecturer / Instructor
Conducted a lecture and workshop during the UALARM Alumni art festival. The session included a theoretical introduction and a hands-on workshop where participants learned about the history of "fan" magazines and developed concepts for their own publications. Featured and streamed live on the “Moscow 24” channel.
ART DIRECTOR / BRAND DESIGNER
BASED IN TEL AVIV