"Name It" is a cosmetic brand that merges elegance with modern simplicity. With a refined creative direction, it embraces soft, muted tones that evoke warmth and luxury. The aesthetic is minimal yet opulent, focusing on fresh, healthy beauty. Designed as a complete, ready-to-launch concept, "Name It" seamlessly blends style and functionality, making it a versatile and sophisticated choice in the beauty industry.
Client: eXpack
Creative Direction: Lital Maoz
Visual Identity & Design: Vlada Yershov
Photography: Alon Shafransky
Makeup: Nirit Hirshmann
Hair: Kobi Kalderon