"Ultra Fast" is a report on fast fashion, its online perception, and rhetoric, based on collected online data. My section analyzed the sustainability pages of major fast fashion brands over a decade, tracking changes every few years. I mapped shifts in discourse, imagery, and keyword frequency, using visualizations to compare brand narratives and their perceived impact.
Created by Giovanni Bonassi, Martina Bracchi, Cecilia Buonocunto, Silvia Casavola, Kateryna Lapshyna, Matteo Visini, and Vlada Yershov as part of the Information Design course at Politecnico di Milano.